Do you want to grow your business using lead generation?

Some people believe that getting more leads means getting more audience and making more money. That is not exactly true whether you do not find actual leads for your business.

Lead generation is more than getting the audience to visit your site in the first place. It’s also about collecting their information to direct communications and funnel informal traffic to loyal customers.

Good leads are potential customers interested in your product or service and are in the market to make a purchase. These high-quality potential customers can help companies increase sales and return on investment. However, many companies still choose quantity over quality for potential customers.

That’s why in the post, we will share our top 20 best popular lead generation tools that will help you nail every aspect of lead generation.

Rest of the content, I will describe the core concept of lead generation, email marketing concept and finally, I will provide 20 top popular lead generation tools.

10 Must-Have Marketing Lead Generation Tools

Starting a blog is one of the best ways to build your business. It allows you to share content with people interested in what you have to say, and it also allows you to generate leads for your business. If developing traffic has been holding you back from starting a blog, this post will help make things easier on you! We’ve compiled 20 lead generation tools to help any marketer or blogger looking for new traffic sources.

What is Lead Generation Software?

Lead generation software is a powerful tool to help you convert visitors into customers. Some programs integrate with your existing CRM program, while others come equipped with their lead nurturing tools–giving you the choice of which will work best for your needs!

Best Lead Generation Software

In 2021, more than hundreds of lead generation tools are available in the software market and some are built better than others.

Here are some of the categories lead generation software includes to help you explore the list.

  • CRM Tools
  • Prospecting and Outreach Tools
  • Lead generation and Email Marketing
  • Advertising Tools
  • Sales Tools
  • Marketing Automation


Hubspot Marketing Automation Software

HubSpot is a fully-featured in sales CRM. It is one of the best and most robust B2B lead generation software. The sales tools help you with email template creation, email tracking, call tracking and recording, appointment and meeting schedule, sales automation, sales analytics and report, pipeline management and many other things.

Popular Features

  • Landing Page Builder
  • Form Builder
  • Marketing Automation
  • Email Marketing
  • Account-Based Marketing
  • Lead Tracking Management


  • $0/Month (Free)
  • $45/Month (Starter)
  • $800/Month (Professional)
  • $3200/Month (Enterprise)


Lead Generation Tools
Lead Generation Tools

Pardot is a popular lead generation software that gives you a marketing automation solution, generates more pipeline and empowers sales. Pardot has tremendous customer satisfaction in getting leads and automation.

Popular Features

  • Automate Your Marketing
  • Harness the power of artificial intelligence
  • Identify Your Hottest Lead
  • Manage Your Data
  • Maximize Marketing ROI
  • User Management
  • Powerful Integration
  • Superserge Your Marketing Automation
  • Domain Integration


There are four pricing plans for B2B Marketing Automation

  • Growth ($1250/month/up to 10,000 contacts billed annually)
  • Plus ($2500/month/up to 10,000 contacts billed annually)
  • Advanced ($4000/month/up to 10,000 contacts billed annually)
  • Premium ($15000//month/up to 75,000 contacts billed annually)


Email Marketing Automation Software
Email Marketing Automation Software

Marketo’s Leading Solutions Management helps companies build relationships with potential customers before speaking to sales reps. It helps you attract leads through inbound and outbound marketing and improves the value of the sales you earn.

Popular Features

  • Lead Management
  • Lead Scoring
  • Email Automation
  • Email Analytics


There are four pricing plans for B2B Marketing Automation

  • Marketo has various ranges of price. For more details, please get in touch with their sales department.


Best Email Marketing Automation Software
Marketing Automation Software

For business lead generation, powerful marketing automation is essential. SharpSpring integrates all top CRM lead management tools with marketing automation, email marketing, social management, landing page design, campaign tracking and more.

Popular Features

  • Marketing Automation
  • Social Management
  • CRM Platforms
  • Landing Page Designer
  • Campaign Tracking
  • Shopping Carts


  • Small businesses ($550/month for 1,500 contacts)
  • Enterprise ($850/month for 10,000 contacts)
  • Agency ($1,250/month for 20,000 contacts)


Aeroleads Email Automation Software
Aeroleads Email Automation Software

Aeroleads is the most popular lead generation tool on the market right now. They identify themselves as a “universal expectation and lead generation software.” It helps you find email addresses, potential contact numbers, and more.

Popular Features

  • Find Business Email From LinkedIn
  • Professional Lead Collection
  • 15 Different Data Points of Leads
  • Chrome Extension
  • Export Leads to CSV
  • Customer Support


  • Take Off ($49/Month)
  • Climb ($149/Month)
  • Cruise ($499/Month)
  • Enterprise (Custom Pricing Selection)


Leadfeeder Marketing Automation Tools
Leadfeeder Marketing Automation Tools

Do you want to know who is visiting your website?

Leadfeeder can help you see which companies visit your site, what pages they’re viewing and from where. You’ll also have the ability to manage new leads by sending them to your CRM and the right team members. We make it easy for you to approach leads with the right angle so that you can close more sales.

With Leadfeeder, uncovering visitors on your website has never been easier! Get started today with a free trial of Leadfeeder. It’s quick and easy – enter in some basic information about yourself or your company, then begin tracking visitors immediately! No credit card is required until after 30 days of use. And if at any time during those 30 days you decide it’s not for you, cancel anytime without penalty or obligation.

Popular Features

  • Identify Website Visitors
  • Qualify High Potential Leads
  • Connect With Decision Maker
  • Sync With Your CRM

Pricing: There are two versions of Leadfeeder pricing. One is Lite, which is the free cost, and another is Premium, which costs $63. You can start a free trial of the premium version.


best email marketing software

OptinMonster is the most famous lead generation software for marketing agencies, bloggers, eCommerce websites, and small businesses holders. If you want to expand your email list, improve your website conversions, and reduce cart abandonment, you need OptinMonster. You can install OptinMonster with short JavaScript code if you have a website. Popup plugins can make your website dynamic and beautiful if you are a WordPress user. To integrate your website with OptinMonster, you do not need to know any coding knowledge.

Popular Features

  • Beautiful Lead Collection Form
  • A/B Testing
  • Page-Level Targeting
  • Analytics and Insights
  • Multiple Form Types
  • Exit Expand Technology
  • Advanced Traffic redirection
  • On-Site Retargeting and Personalization


There have 14 days of unconditional money-back guarantee if you think OptinMonstar is not beneficial for your business.

  • Basic ($9/Month)
  • Plus ($19/Month)
  • Pro ($29/Month)
  • Growth ($49/month)


TrustPulse marketing automation software

The best honest marketing platform is TrustPulse. It is the most powerful automation technology with the real power of social proof. TrustPulse helps you to analyze the audience and their behavior.

The most beautiful thing about TrustPulse is that you can track your audience simultaneously and retarget them with the same platform.

Popular Features

  • Real-Time Event Tracking
  • “On Fire” Notifications
  • Flexible Design Options
  • Works on Any Website
  • Smart Targeting
  • Actionable Analytics
  • Insanely Easy Setup


  • Basic ($5/Month)
  • Plus ($10/Month)
  • Pro ($19/Month)
  • Growth ($39/month)

LinkedIn Sales Navigator

linkedin sales navigator

Sales Navigator offers many different features and hacking to zoom in on your target audience. It is a sales management tool of LinkedIn. Without a doubt, it is a LinkedIn complete paid sales solution for recruiters, job seekers, professionals, and now sales reps.

Popular Features

  • Advanced Lead and Company Search
  • CRM Integration
  • Real-time Sales Updates
  • Smart Links Presentations
  • TeamLink
  • Notes and Tags
  • Who’s Viewed Your Profile
  • InMail Messages


  • Professional($79.99/Month) Billed annually
  • Team($108.33/Month) Billed annually
  • Enterprise (Custom pricing value for custom offers)



The most innovative and most intuitive platform for growing businesses is Sendinblue.

Small businesses that can not afford high value for lead generation can use Sendinblue for free.

Email, SMS, Facebook, Chat, CRM, and more are all-in-one platforms to help you grow your business by building stronger customer relationships.

Popular Features

  • Marketing
  • Transactional Platform
  • Reporting
  • Contact Management
  • Marketing Automation
  • Support & Integrations


  • Free ($0/Month) Can send up to 300 emails per day.
  • Lite($25/Month)
  • Premium ($65/Month)
  • Enterprise (Custom pricing value for custom offers)

Final Thought

There are 100+ or 1000+ software for lead generation and email marketing, but I think some are useless and waste time and money. Here I have mentioned lead generation software which the most successful company widely uses.

Read about the alternative of MailChimp, and you will get more details about lead generation software.

N.B: While writing the blog, all the prices mentioned here are discounted. There may be slight differences in prices and packages.

Show 5 Comments


  1. I am now not sure where you are getting your information, but great topic. Carma Hewitt Guillemette

  2. Unquestionably believe that which you said. Your favorite reason appeared to be on the net the easiest thing to be aware of. Colly Reid Stamata

  3. After looking into a number of the blog articles on your blog, I really like your technique of writing a blog. I bookmarked it to my bookmark website list and will be checking back in the near future. Please visit my web site too and let me know what you think.| Jennee Nikolaus Ragouzis

  4. helo po..i would like to ask on how to get csc since firstimer po aq at hindi q po alam ang mga dapat gawin??pls po..thanks a lot..makakahabol pa po ba aq diz oct? Ileana Nilson Teddman

  5. Awesome write-up. I am a regular visitor of your website and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a really long time. Kellina Ewart Nesline

Leave a Reply

Your email address will not be published.