A/B testing is a type of website optimization that may help you increase your conversion rates. It allows you to test two versions of your site on the same page and determine which one performs better for your visitors. These tests are essential since they allow you to figure out which characteristics perform best for your target audience, as well as which ones require more development.
In this blog post, we will discuss five powerful tools that can help you with AB testing!
Top 5 Best tools for A/B testing 2022
AB testing tools
- Optimizely
- VWO (Visual Website Optimizer)
- Convert.com
- Optimizely X Full Stack
- Google Analytics Experiments AB tests (Google Optimize) Best ab test tool A/B testing tips and tricks for your blog posts, website or landing pages.
Optimizely tools for A/B testing
The first tool on our list is called Optimizely. It is a very popular AB testing platform that allows you to run tests quickly and easily. The most useful part about this tool is that it offers a wide variety of features, including the ability to test different designs, headlines, and content.
It is the right tool to use when you want to test your web page design, layouts etc. there are many things in your webpage that would be changed time and again based on the study of analytics reports. This change could be in terms of images, layout or even text. For this, you need to have a tool that could help you in making these changes without affecting the live website. That is where Optimizely comes into the picture. It helps you in making changes to your website without affecting the live website.
Key features
- Powerful A/B testing & experimentation
- AI personalization
- App feature flagging
- Content & product recommendations
Price:
Starting from $36,000 USD per year. (Not fixed) The price depends on the plans and website visitors.
VWO (Visual Website Optimizer)
Another great tool for AB testing is VWO (Visual Website Optimizer). This tool is also very popular, and it offers a wide variety of features as well. Some of the things that you can test with VWO include different headlines, images, buttons, and text.
VWO (Visual Website Optimizer) A/B testing tool is used to increase the conversion rate of a website. It helps you analyze how different changes on your website impact your visitor behaviour and enables you to identify which changes work best for your website.
The VWO tool uses A/B testing, which is a scientific way to test two variants of a web page against one another to decide which one performs better.
The VWO A/B testing tool also provides you with Heatmaps and Session recordings, which help you comprehend how people are using your website. The Heatmap tool shows you the clicks and mouse movements on your website, and the Session recording tool records how people use your website so that you can see what they are doing on your website.
The VWO A/B testing tool is a great way to increase the conversion rate of your website and improve the user experience of your website. It is easy to use and provides you with all the information you need to make the right changes to your website.
Key features:
- A/B Testing
- Split URL Testing
- Mobile Website Testing
- Visual Editor
- Code Editor
- Report Customization
- Traffic Allocation
- Multivariate Testing
- Multi-Browser QA
- Cross-Domain Testing
- Geo-Targeting
- Cookie Based Targeting
- Custom JavaScript Targeting
- And More..
Others Services:
- VWO Testing
- VWO Insights
- VWO Engage
- VWO Fullstack
- VWO Services
- Experience Optimization Essentials
- Conversion Optimization Essentials
Price:
Pricing for each user starts at $199 per month. (Not fixed). Price is dependent on product plans and website visitors.
Convert.com tools for A/B testing
Another great tool is called Convert.com. This tool allows you to track how your visitors are interacting with your site, and it allows you to conduct AB tests on a variety of things. For example, you can run tests for buttons, images, colours in CTA’s (Call To Action), text elements such as headers or footers, etc.
Key Features:
- A/B Testing
- Split Testing
- Multivariate Testing
- Multipage Experiments
- Visual Editor
Price:
- Leader:- $1,899/month
- Specialist:- At: $879/month
- Kickstart:- $699/month
Check out What Is The Best Free SEO Plugin For WordPress 2022?
Optimizely X Full Stack
The next tool is called Optimizely X Full Stack. This is the newest tool on our list, and it offers a lot of great features. Some of the things that you can test with this tool include different designs, headlines, text elements, and even entire pages.
Key Features:
- App A/B testing
- Feature Management
- Progressive delivery
- Optimizely stats engine
- Omnichannel experimentation
- Behavioural targeting and segmentation
- Targeted rollouts
- Custom configuration
Other services:
- Content:-Easily create, sewer and scale content on a best-in-class enterprise CMS.
- Commerce:- Run multiple shops, inventory and a catalogue online and/or offline.
- Optimization:- Use AI to test new features and personalize every touchpoint.
Price:
Starting from $36,000 USD per year. (Not fixed) The price depends on the plans and website visitors.
Google Analytics Experiments AB tests (Google Optimize)
The final tool on our list is called Google Analytics Experiments. This is a free tool offered by Google that allows you to run AB tests on different aspects of your website. Some of the things that you can test with this tool include different designs, headlines, text elements, and even entire pages!
Key Features:
- A/B or A/B/n Testing
- Multivariate Testing
- Split URL Testing
- Server-Side Experiments
- Additional Simultaneous Experiments (Optimize 360 Only)
- Personalization
- Responsive Visual Editor
- Advanced Client-Side Signals
- Analytics Audiences (Optimize 360 Only)
- User Attributes
- Experiment Summary
- Improvement Overview
- Objective Details
- Optimize Reports in Analytics
Check all features in-deep. Visit
Price:
It is Free for all Google users.
We expect you found this blog post useful in highlighting some of the best AB testing tools out there. Take note of the following: These are only a few samples; there are many more alternatives available.
Thank you so much for staying with Clever Decide😊
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