Do you like to know how to make money by Instagram? There are many possibilities.
Where do creators go to make money? With a large amount of money flowing out of competing creators’ funds, Instagram does everything it can to open up new sources of revenue for the platform.
As more and more creators switch from sponsored content to audience monetization, Instagram’s diverse approach may make sense and make money.
You have probably heard stories from Instagram users who make money by Instagram from the photos they take and share every day. Perhaps you even looked at your own sizeable following and thought, “Maybe I can do this full-time too.”
Just like the bloggers, YouTube users, and anyone who built audiences with the content they produced, Instagram users have recognized reach and influence – two things that many companies struggle with.
The combination of reach and influence allows Instagram creators to make money by Instagram and explore multiple potential sources of income, whether they are building an empire or want to make some extra money and free things.
- How to make money by Instagram?
- How much money do you make from Instagram?
- How does Ronaldo make money from Instagram?
- How to make money with Instagram followers?
- Here are the top 3 ways on how to make money with Instagram followers:-
- How do I get Instagram followers fast?
- Can you make money from Instagram filters?
- How to use Instagram filters?
- How to make money selling Instagram accounts?
- FAQ:

How to make money by Instagram-in-2022?
Depending on your unique brand Instagram content, your target audience, and their engagement, you can make money by Instagram in the following ways:
- Work with brands on sponsored posts
- Sell your photos online or on things
- Open your own e-commerce store
- Create an Instagram shop
- Become an affiliate
- Make money off your content
- Write captions for businesses
- Work as a virtual assistant for an Instagram influencer and manage their account.
- Work as a social media manager freelancer on marketing platforms like Fiver, Upwork, etc.
Become an influencer and Work with brands on sponsored posts:
Become an influencer and Work with brands on sponsored posts: An influencer is a person who has earned a good quality of reputation and gained loyal followers by regularly sharing on their social media. He has a large following and can convince his audience to study trends and buy certain products.
If you can achieve your dream influencer status, you can use your Instagram account to promote any kind of product from any type of brand.
Brands tend to partner with influencers to create sponsored posts that help promote their products. To achieve this, you must increase your Instagram followers and create posts that grab the attention of your followers.
Some top Instagram influencers make thousands of dollars per sponsored post. Remember that this takes a lot of time, a lot of work, and talent. This is certainly achievable, but if you choose this path, try to live up to your expectations.
As an influencer, knowing your followers is extremely important. You must understand who these people are: their preferences, values, needs, and desires.
That way, you’ll know which brands are best for them. And, If you’ve switched to an Instagram business account, you can learn more about your audience stats using the Instagram Insights feature.
If you’ve built a remarkable online presence, the big brands will likely come to you, but as you build, you will also find brands that you think are a better fit with your personality and values.
Contact them directly (through Instagram or their websites) to try to negotiate a deal. You can also add yourself to an influencer market to increase your chances of being found by a great brand.
As an additional tip, be careful not to lose the trust of your existing audience as you make money from sponsored posts. It’s always the best idea to use an Instagram hashtag to let people know that it’s a sponsored post (a simple thing like # sponsored or #promotion or #ad).
Sell your photos online or on things:
Instagram is all about photography. Therefore, more products and beautiful pictures will be sold.
You can sell posters, paintings, drawings, animations, videos, and other products based on virtual video or images. Include an exciting headline in every post and refer readers to visit the link in your bio.
This is another popular way to make money by Instagram.
On Instagram, you don’t have to be a certified professional photographer or designer or model or artic or painter.
If you see that your Instagram photos get good engagement and people love and share your photos, it is your great chance to make money by Instagram.
But for this, you need to attract your audience or followers and need a good kind of engagement. Then many brands will come after you to buy your photos or make an agreement to take pictures for them.
You can also sell your photos on marketing platforms such as Adobe Stock, Shutterstock, Alamy, Etsy, etc.
Open your own e-commerce store:
The social media giant Instagram has grown to 1 billion monthly active users, of which 500 million users log into the platform every day and are active Instagram followers.
You can start your e-commerce store on Instagram by creating an Instagram shop.
An Instagram shop enables you to integrate your product catalog into your Instagram profile and thus to advertise your goods or products directly to Instagram users through posts, stories, in the Explore tab and in a Shop tab specifically in your profile.
Now, let’s take a sneak look at some examples of how the Instagram Store works.
The picture below shows the watch brand MVMT and the Instagram Store tab in action. This way, users who visit your profile can see all of your products without leaving the Instagram application.

Also, you can tag Instagram Shop products in your posts in the same way you would tag a friend.
This will add a small shopping bag icon to your image. Then, when the user clicks on the photo, they can see the prices of the featured products and click the product tag to view the product pages.

You could tag up to five items per picture or up to twenty items per carousel.
Each time you tag an image with your product, that content will appear in a dedicated shopping feed on your Instagram business profile.
Even you can promote your product on Instagram Stories. See the image below, for example.
This Instagram Story from @PSG they are promoting their product on their Instagram story. If anyone likes to buy, just click on the “View product” tag, see the price, and confirm the order. DONE!
3 Benefits to Setting Up an Instagram Shop:-
- Reduce friction and make shopping easier for consumers or customers.
- Allows You to Promote Products Directly to your customer or audience.
- Expose Your Products to Users with a High Purchase Intent
Become an affiliate:
Become an affiliate: You can sell someone else’s goods or products and get a share. There are many people who make money by Instagram through affiliate programs.
The difference between influencer and affiliate is that the affiliate works to make sales for the associated brand for a commission. On the other hand, the influencer’s primary goal is to create awareness (if all you are interested in is getting known for their brand, you should follow these brand awareness tips and tricks to gain traction).
Basically, Affiliates make money through a trackable link or promo code to ensure you know exactly what sales are coming straight from your posts.
Always try to create engaging posts so you can promote products without being intrusive. Since you can have one link on your Instagram bio, you may want to connect a landing page to your affiliate link. In each post, tell people that they can buy the product from the link in your bio and create a fun Instagram caption to make it sound less commercial.
It may seem like a challenging game at first, but affiliate marketing has a lot of potentials if you are looking to grow. You can expand your presence by embedding a website and/or other marketing channels or social networks.
Make money off your content:
IGTV ads
Instagram IGTV ads are a way to monetize your content on social media. In March 2021, Instagram launched IGTV ads for creators in the US, UK, and Australia. These ads appear when users watch IGTV through a creator’s feed and last up to 15 seconds long.
In an interview with The Verge, Instagram COO Justin Osofsky said creators get a 55% share of all advertising on IGTV, the same ratio as YouTube.
That makes Instagram a form of advertising and attractive to creators as they receive passive income from their content and make a living.
Live badges
“Live Badges” is a new feature that helps creators and influencers make money by Instagram. This popular concept idea was taken from Twitch and TikTok.
Instagram Live badges can be thought of as tips you can get from your viewers or audience.

This feature allows viewers to purchase a Live Badge during the live stream that will appear in the comments and unlock features, including a spot on the creator’s badge list and access to a special heart.
People can buy their Special hearts at a price:
- One heart for $.99
- Two hearts for $1.99
- Three hearts for $4.99
(Note: Price could be varied by authority.)
Write captions for businesses:
Various small business owners use Instagram to promote their products and services, but fewer of them have the idea or resource, or expertise to write good Instagram captions.
If you are good at creating creative Instagram captions, then this is the place to sell your services to them. Remember, they will judge you on your ability to write attractive short-form texts.
To grab a business owner’s attention, write and put some captions on your own account, then add those in your portfolio that are generating the most engagement. They’ll want to see your work, so make sure you have some examples that they can see right away.
Well, if you ask, “How much should you charge for a caption?”. Whatever pricing you feel you are worth it. You can charge about $600 for 10 captions and $1,000 for 20 captions. But remember, it depends on your writing skills and the value of your content.
The important thing is to charge for your expertise rather than your time or your content.
Work as a freelancer:
If you like to work behind the scenes, consider becoming an assistant to an Instagram influencer. Many influencers need help filtering sponsorship requests, running ads, identifying fake followers, and more. You can offer to be your VA(Virtual Assistant) and bill your services on an hourly or project-based basis.
As an Instagram influencer VA(Virtual Assistant), you are responsible for many things, such as Managing DMs, scheduling posts, and replying to comments. The influencer can also ask you to share content ideas to grow their personal brand.
So, suppose you’ve always wanted to practice your Instagram marketing skills without being the center of attention. In that case, you can work as Instagram Virtual Assistant (Freelancer) on marketing platforms such as Fiver, Upwork, etc.
How much money do you make from Instagram?
The best way to make money by Instagram in 2022 is to become an influencer. Big Brands or Marketers pay influencers to promote their brands or products, paying anywhere from $ 50 to $ 750,000 per publication, even if you don’t expect hundreds of thousands of dollars if you’re not a celebrity like Cristiano Ronaldo or Ariana Grande.
Promotions can be in the form of mentions in messages, product reviews, or in the form of partnerships that include commissions, so-called affiliate marketing.
When it comes to standardizing ratings, the creator economy remains as cumbersome as the Wild West. How much money you can make by Instagram depends on your credentials, audience size, engagement, strategy, fuss, and a little bit of silly luck.
Here’s how much money do some creators make from Instagram in 2022:-
- $1,600,000: According to a social media analyst firm, Cristiano Ronaldo can earn $ 1.6 million per posting on Instagram, more than any other celebrity.
- $1,015,000: The amount of money “The Rock” made for a sponsored post in 2020.
- $275,000: Kendall Jenner received in 2017 for a single Instagram post to promote the Fyre festival. She later had to pay a $ 90,000 fine for fraudulent and non-compliant advertising.
- $102,000: @Goldenretriever projected annual revenue in 2020 with 1.9+ million Instagram followers.
- $750 – $1,000: The amount charged by “influencer” Nick Cutsumpas (@farmernicknyc, over 63,000+ followers) for each sponsored post (up to three slides). For a two to three-minute IGTV video, it charges about $ 1,500.
- $8,500: Robot Influencer “Lil Miquela” (@lilmiquela, 2.5+ million followers) makes for a sponsored post.
- $250-$300: Most of the small influencers earn from a sponsored post, according to the CEO of Influencer Marketing Platform Heartbeat in an interview with “Business Insider.”
- $300: The small influencers with 13,000+ followers reportedly make money by Instagram-sponsored videos.
How does Ronaldo make money from Instagram?
Cristiano Ronaldo has 402m+ followers, which is the highest rate on Instagram. And rapidly increasing!
According to social media analyst company Hopper, Cristiano Ronaldo is probably making more money than anyone else on the planet by sponsored Instagram posts.
Also, according to News18, the top 15 richest footballers in the world list Cristiano Ronaldo is in 1st place on top 15th person.
In 2021, according to Hopper, Ronaldo has the highest rate of all social media personalities since the list began.
Per the post, the cost of Ronaldo’s 336 million followers to display their product is $ 1.6 million.
At the moment, Ronaldo only has 12 brand partners. Let us take a look at them.
- Pestana CR7 Lifestyle Hotels
- 7EGEND
- Insparya
- Nike
- Herbalife Nutrition
- DAZN
- Clear
- MTG
- Altice
- FreeFire (Game)
- CR7 Fitness
- CR7 Footwear, CR7 Underwear, CR7 Denim, and CR7 Fragrances. (Personal brands)

How to make money with Instagram followers?
How many Instagram followers do you need to be a full-time influencer? You can make money with several thousand followers, but that will also depend on a few other things, including your account theme and your ability not to annoy people by constantly trying to sell products.
Do you like to increase your Instagram followers? Check out our details blog on How to get real Instagram followers.
The number of followers you need to make money by Instagram in 2022 depends on your industry. While you can make money with 1,000 followers or 1 million followers, remember to focus on engagement.
Small influencers with highly engaged audiences can be more valuable to brands than big celebrities with millions of followers. Remember, brands don’t just want post impressions and views; they want users to take actions like leads, email subscriptions, and sales.
Here are the top 3 ways on how to make money with Instagram followers:-
- Sponsored post: Focusing on sponsored posts for brands looking to reach their audiences makes it the perfect vehicle to do so. If you have 1000+ followers and good engagement on your post, many brands will come after you to promote their Brand post for 50$ to 500$ per post.
- Affiliate Program: Become an affiliate and earn money by selling products that belong to other brands. Affiliate program is the popular and best most effortless way to make money by Instagram. Check out more detail on Affiliate marketing.
- Sell your Product: You can sell either a physical or digital product or even a service. Sell your photography or video. Even your can sell your merchandise or your own branded clothes.
Those are the best way to how to make money with Instagram followers. But remember, your Instagram post engagement is the GOLD!
How do I get Instagram followers fast?
To quickly grow your Instagram followers, there are many different strategies that you could apply. Check out our detailed blog on How to get real Instagram followers.
Can you make money from Instagram filters?
If you’re in the monetization business, it pays to add a simple filter to your feed. Instagram has said that its user-generated photos and videos; and the ads generate more money for the company than professional, sponsored content.
You can search for any filters on Instagram and load them into story presets on the camera screen. Instagram Filters lets you add effects to selfies and videos, which you can post to all your followers or just to your close friend’s list.
In the Instagram “Story Effects Library,” you can search by category or manually search the filter using the search bar. You can preview the effect of the Instagram filter you’re looking for before downloading it to your camera filters.
How to use Instagram filters?
- Click in the top left of the screen on your Instagram profile picture or swipe right from anywhere in your feed.
- Swipe right to left at the bottom of the screen and select an effect. To see effects from independent creators, swipe all the way to the left and tap.
- Tap to take a photo or tap and hold to take a video.
How to make money selling Instagram accounts?
If you don’t like the above way on how to make money by Instagram, don’t worry; there is another way you can make money by Instagram.
You can sell your Instagram(IG) account to many well-known websites like Fameswap, Insta-sale, Socialtradia, etc.
Selling an Instagram account is not so easy. For this, you need to be patient and dedicated. You need to daily post on Instagram to make you trusty and royal audience.
Below we share a table of how much you could sell your Instagram account:
Followers | Avg. Price |
2k-5k | $90-$200 |
6k-10k | $250-$600 |
11k-20k | $700-$1200 |
50k-100k | $1300-$8500 |
100k-150K | $10000-$17500 |
200K+ | $20000 |
FAQ:
How many followers are needed on Instagram to make money?
The answer is … it depends! If you find this answer disappointing, listen to me.
When brands want to partner with influencers, they want to know that their marketing budget is well spent. What brands are really looking for is how well engaged your audience is, regardless of the number of followers, as it means more product awareness and potential sales for them. Brands also pay attention to how their number of followers and engagement rate match their niche and the quality of their posts.
What can I do on Instagram to make money in 2022?
You can make money by Instagram in 5 significant ways, such;
- Work with Brands or Sponsor Ads.
- Promote products as an Affiliate
- Sell your own products
- Write Captions for others
- Manage others IG accounts
For more about it, check our blog.
How to make money from Instagram page?
Many of you ask how I can make money by Instagram Page.
The answer is Instagram doesn’t have a page. This feature is available on Facebook. But you can create an Instagram Business account.
How does Ronaldo make money from Instagram?
Cristiano Ronaldo makes money from Instagram-sponsored posts.
Currently, he is working with 12 brands. Also, he promotes his personal brands such as CR7 Footwear, CR7 Underwear, CR7 Denim, and CR7 Fragrances. He can charge $1.6m per Instagram sponsor post.
What does Instagram pay for 1 million followers?
On average, an influencer makes $ 2,970 per month;
However, there are significant differences in income between the accounts, especially depending on the number of followers, engagement, and category. Micro-influencers (between 1k and 10k followers) earn an average of 1,420 US dollars per month;
Megafluencers (over 1+ million followers) could make $ 15,356 per post.
What happens when you get 1 million followers on Instagram?
While influencers can earn marketing partnerships with just 10,000 followers, the rewards are typically free products or up to $ 150. Once they hit 1 million followers, the payouts increase dramatically, up to $ 15,000 per post and sometimes the company’s capital.
The high engagement rates are constant. There is no purpose in posting content on Instagram if your followers don’t see it or interact with it.
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