An email campaign is a modern marketing strategy that contacts multiple audiences at once. Building a deep and trusting relationship with customers, using an email campaign is a convenient and hassle-free way. Email campaigns are designed to provide valuable content and offer to subscribers at the best time.
Why should I send an email campaign?
Email Marketing makes a strong communication bond with the customers and owners. Email campaign helps nurture leads and keeps the customer engaged. An email campaign not only improves your sales it increases your brand image to the customers. Client feedback is a powerful way to get leads and knowing customers’ choices. Email campaigns give you strong feedback from clients that you can find out customer behavior, choices and product popularity. A perfect campaign can give you proper feedback. If you want to learn how to make a perfect email campaign continue reading the article.
What is the best time to send an email campaign?
The best time for making an email campaign depends on email type and client lifestyle. It is not mandatory to make a campaign every day. So you think which is the best day of the week to make an email campaign? Well, I have a solution. Look at the picture carefully.
Typically, Monday, Tuesday, Wednesday and Friday are the busiest days of the week. People try to complete their tasks on those days. Saturday and Sunday are often family days, people spend their weekdays relaxing. The chart, shows on Friday is the highest total click rate and Saturday is the highest conversion rate. The best hour of checking email is 6.00 A.M when we wake up and check our phone in bed. The other popular time is around 10.00 A.M when people start their work in the office, around 2.00 P.M. when people have a lunch break and around 8.00 P.M because during the people are usually free.
10 Popular Email campaign types:
10 email campaign types you might follow to send email to your audience.
1) Welcome Emails Series:
When your audience signed up for your list you will get new subscribers. Now you can send a welcome email using the “wow” template. About 76% of people expect to receive a welcome email immediately after signup your list. The average open rate of a welcome email is 50%. Here is an example of a welcome email given below.
2) Announcement Emails:
If you launch a new product for the upcoming festival this email campaign can send to your customers.
3) Testimonials Request Emails:
When you want to get feedback like reviews, comments, or completing a survey from your audience you can send a testimonials Request Email.
4) Holiday Campaign:
There are some holidays in the whole year when you can send offers to your audience with a special discount. The holidays like Black Friday, Christmas day, Cyber Monday, New Year, etc. It builds your trust in the customers to let them your strength, positive business mindset.
5) Invitation Emails:
This email campaign invites your audience to a webinar, video conference, Facebook lives chat to let them your offer which makes you trust in the customers.
6) Seasonal Emails:
A seasonal email campaign is like a Holiday campaign. You can send special offers to the customers depends on relevant seasonal products like Umbrella in the Rainy season, Hat in Summer.
7) Standard Promotional Campaign:
A promotional campaign is one of the most popular email campaigns. It is like the Seasonal Email Campaign and Holiday Campaign. The special offers send to the customers to increase sales, raise awareness about fraud, increase brand equity. It is like an advertisement for the product.
8) Anniversary Email Campaign:
An individual offer sends to a single customer to celebrate a special date like a marriage anniversary, birthday, newsletter signup anniversary etc.
Newsletters are the most popular email campaign. Newsletters provide customers with valuable, non-promotional information. Newsletters do, well, help brands build trustworthy and sincere relationships with people.
10) Re-Engagement Campaign:
Re-engagement is a technique marketers use to reach potential customers who were previously interested in and committed to your company but are now cool. The goal of re-engaging potential clients is to simply reignite that spark in the relationship again.
Email Campaign Services
We can not send well-designed emails with our normal email box provided by Gmail or Microsoft. To send a professional email with a beautiful design, you need a professional email service provider. It will help you to design stunning emails without any technical skills. At the same time, you will get some awesome features like automating routine tasks, beautiful template design. If you are looking for free you will get a lot but paid are more powerful than a free one.
We have compared the 4 most popular email marketing services to help you choose the right one for your business.
|Free plan/trial limitations||500 subscribers, up to 15,000 emails per month||2,000 subscribers, up to 12,000 emails per month||30-day free trial||30-day free trial|
|Automation||Yes (+ SMS and web push notifications)||Yes||Yes||Yes|
|Drag and drop editor||Yes||Yes||Yes||Yes|
|24/7 technical support||Yes||No||No||No|
How to design an email campaign?
Design an email campaign is not like rocket science. It is as easy as sending an SMS through your mobile phone. However, keep in mind some strategies while sending an email to your customers.
- Build a targeted email list
- Set up your goals
- Understand email types (Which I have mentioned before)
- Know your audience
- Use technology wisely
- Craft your subject line
- Write the copy
- Focus on email marketing design
- Test and track
Build a Targeted Email List:
Using a newsletter is the best way to get a targeted email list. You can use another strategy to get a targeted email list. Lead generation is another popular way to get a targeted email list. You can use LinkedIn to high-quality leads. Moreover, a newsletter helps to get your targeted audience who likes your products and wants to get updated product news.
I hope now you have a bunch of email lists of your targeted audience. It is time to select a template to send an email campaign.
Email Campaign Templates
If you don’t have enough time to design a template, you can choose pre-designed templates from your email service provider which you have chosen before. Every email service provider like SendPulse, MailChimp provides pre-designed templates to make awesome email campaigns for their users. SendPulse provides a variety of free templates. Also, you can create a new template without a single knowledge of design knowledge. MailChimp also provides huge free templates. Signup MailChimp and choose your favorite one.
Here I have given a video to create a MailChimp email campaign.
Set up your goals:
Every good marketing starts with a goal. Email marketing is not a different one. A proper goal set will give you a good conversion rate. Think about what you want and set up your goal.
Understand your audience:
You probably know about your audience what they want, when you start your email campaign. If you’re just starting out, you’ll need to make some informed guesswork to guide your content. Don’t worry, you will start collecting subscriber information the moment you submit your first campaign, so the next time you will have real data to work with.
Use technology wisely:
The best email marketing tools help you to create a successful email campaign which I have mentioned above. However, some features you should keep in your mind while creating an email campaign.
MailChimp gives an automation feature that will help you schedule transactional emails and blog-based updates, respond quickly to customers, and create and deliver promotional and relational emails. These are all great ways to succeed in email marketing.
Craft your subject line:
The subject line is a good starting point for any successful email marketing campaign, which plays an important role in getting the audience to open and click on your emails. The subject line may be the title of your blog post, the email subject line provides good attention for an audience to want to move forward.
You don’t have a lot of words to make an impression. Campaign Monitor data shows that most subject lines are between 41 and 50 characters in length. Fewer subject lines appear on mobile device screens, so it’s wise to put the most important parts first.
Options are improving subject line:
- Telling audience what and when they will get.
- Adding personalization as audience name in the subject line.
- Avoiding send email in spam message, try to send email in audience email inbox.
- Make a clear concept about discount, price and coupon code of your product.
Write a copy:
Now it’s time to write a copy. You’ll want to create a hook from scratch that will make people want to keep reading.
For best results, keep your email marketing copy short and avoid making your offer early. First, you want people to feel comfortable.
Focus on email marketing design:
Email design is important in every effective email marketing campaign. If your emails look unpleasant, they reflect badly on you and can make persons stop reading. With more people understanding emails on mobile devices than ever before, it’s important to use an approachable email template so that your email resizes automatically, whether people read it on their phone, tablet, or desktop.
Most good emails contain more text than images. There is no disagreement that pictures make your email more striking but know that many people disable photos. This means that your email should work even if people cannot see it.
Test and track:
Finally, getting your email sent is only the first step in achieving email marketing success. To really do this, you need to collect data to optimize your future campaigns.
That means trying everything: planning and design, email marketing copy, subject lines, and calls-to-action. Consider testing emails of different segments and experimenting with email sending times as well.
You will also need to monitor your service provider’s email scans for openings, clicks, unsubscribe, and redirects. This will allow you to discover what works and what does not work with email marketing.
That’s all about making an email campaign. Hope you will get a proper solution from the article. If you think that is not exactly the possible way to make an email campaign leave a comment in the comment box below.